Extreme Makeover

Sweet Briar College has managed so far to stave off financial insolvency and its planned 2015 closing — though it took four different lawsuits, a mediation agreement and the replacement of its board and president to reopen the campus for the 2015-16 school year. Daunting challenges remain, and early estimates of enrollment for 2015-16 (down to less than 300 from 530 last year) make the need for short- and long-term planning acute.

Oliver Snider’s blog item on the Athletic Business website, “Extreme Makeover: Small College Edition,” written prior to Sweet Briar’s return, discusses the need for schools that are considering making improvements to their physical plant in an effort to attract and retain students to think about what makes them special and distinct. In what looks to be a shifting collegiate landscape, this type of long-range view has never been more important.


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